A group of McDonald’s franchisees are not happy with their boss, Ronald McDonald. According to Bloomberg, some franchisees claim that the “Cardi B Offset Meal” violates the internal “Golden Arches Code” and are calling for McDonald’s to stop selling it. The promotion features the celebrity couple’s go-to date-night order and has been criticized by some family-focused franchisees for partnering with an entertainer whose music contains profanities and explicit content. This controversy arose just before the Super Bowl when McDonald’s announced the partnership in an ad ahead of Valentine’s Day.
Cardi B and Offset have become the first celebrity duo to offer a McDonald’s meal option. The meal includes a cheeseburger with BBQ sauce and a large Coca-Cola, preferred by Cardi B, and a Quarter Pounder with cheese and a large Hi-C Orange Lavaburst, favored by Offset. The order also comes with an apple pie and a large portion of fries for sharing. However, it is reported that some McDonald’s franchisees are concerned about the partnership, as the fast-food chain’s internal code does not permit partnerships with celebrities who may have made statements or hold positions that could harm the company’s brand reputation. Despite this, McDonald’s has affirmed its support for the partnership and emphasized that safety remains a top priority for the brand. McDonald’s previous collaborations with musicians and adult-themed cartoons have faced similar backlash but have driven significant business for the company.