Jennifer Lopez is about to shake things up as the new face of Intimissimi, ushering in a fresh era for the beloved brand. At 53 years old, the global superstar has been chosen as the latest ambassador, a decision that was just revealed. The team at Intimissimi is excited about Jennifer’s partnership and hopes that her involvement will boost the brand’s popularity in the United States, even as the challenges of the COVID-19 pandemic continue. Before Jennifer, the brand was represented by the talented actress Sarah Jessica Parker, best known for her role in the iconic series Sex And The City.
At 53 years old, Jennifer Lopez is gearing up for a big role as the fresh face of Intimissimi. Embracing her new role as the brand’s global ambassador, Lopez’s involvement is poised to give a significant boost to Intimissimi’s presence in the American market. While the company has encountered challenges in the US due to the COVID-19 pandemic, they are optimistic that with Lopez on board, they will quickly bounce back. The announcement of Lopez’s partnership with Intimissimi made headlines on Tuesday. Marcello Veronesi, the group’s general manager, expressed confidence in the future, saying, “The past two years have seen a slowdown in our expansion plans due to the pandemic, but we are looking ahead to the upcoming year with renewed vigor.” Specializing in a variety of intimate wear including bras, underwear, lingerie, camisoles, and pajamas, Intimissimi sees immense growth potential in the American market. CEO Sandro Veronesi highlighted a new chapter unfolding in the industry post-Victoria’s Secret era, with up-and-coming brands taking center stage. Intimissimi, with its chic offerings tailored for the American consumer, aims to carve out its share of the market, despite acknowledging the unique differences between the European and American markets.
She also has a fondness for bikinis: The gorgeous lady can be seen lounging by the pool in a swimsuit this summer. She also mentioned the importance for the brand to better understand the preferences of American consumers. Sandro explained, “We have big goals for growth, so it’s essential for us to really get a handle on what the American public likes. The two markets are different, as are the competitors. That’s why we have a lot to learn and need to invest in opening more stores, improving communication, and expanding globally.”
On a separate topic, Jennifer had previously confessed that her style is heavily influenced by her upbringing in New York. She explained, “Growing up in the Bronx, the fashion was more of a tomboyish look with Doc Martens, baggy pants, and tank tops. It had a strong Latin flair with big hoop earrings and bold eyeliner. That mix of toughness and allure has stuck with me over the years.”
She attended the function: Among the distinguished guests was Sarah Jessica Parker, famous for her iconic portrayal in the TV series, Sex And The City.